Our analytics approach explained
Proven, practical steps tailored to your business needs
We combine advanced data models with transparent reporting to provide clear, actionable advertising insights. Our process is structured yet flexible to match your campaign objectives.
Meet the analytics team
Experience and integrity drive our results-focused professionals.
Olivia Grant
Lead Analyst
Focus area
Data integration
Core skills
Olivia oversees strategic data interpretation and ensures our analytics align with the needs of growing Australian brands.
Aaron Mitchell
Campaign Analyst
Focus area
Channel insights
Core skills
Aaron unpacks complex campaign data and clarifies performance, focusing on actionable channel recommendations.
Sophie Ong
Client Data Strategist
Expertise
Reporting clarity
Key strengths
Sophie ensures data clarity in every stage, fostering productive partnerships with our advertising clients.
Craig Foster
Data Security Lead
Expertise
Data protection
Core strengths
Craig implements security measures for all analytics, keeping client information safe and in line with compliance requirements.
How our process works
We deliver clear advertising impact analyses, blending structured methodology with adaptable tools for your business.
Define goals and KPIs together
We begin each project by understanding your objectives and refining the success metrics most relevant to your business. This ensures all analysis targets measurable, practical results.
Aligned objectives
KPIs tailored to your campaigns and industry focus
Clear scope
Defining priorities to maximise value
Comprehensive data gathering
Our analysts collect and harmonise data from all active advertising channels, integrating market and cross-channel intelligence for a robust foundation.
Holistic inputs
All media channels included, digital and offline
Reliable structure
Consistent, cross-verified data sets
Custom analytics and reporting
Sophisticated modeling tools dissect performance drivers, delivering high-clarity reports that highlight actionable trends and opportunities.
Actionable analytics
Key findings delivered in straightforward reports
Insight clarity
Recommendations you can act on
Ongoing support and refinement
Consultants present findings and discuss next steps, offering ongoing analysis for continuous improvement and adaptation as markets shift.
Adaptive feedback
Regular updates and guidance shared
Sustained progress
Campaigns stay optimised over time
Our difference
How we stand out in market analytics